Pemberdayaan UMKM Desa Pandesari melalui Inovasi Kerupuk Susu Wortel Berbasis Potensi Lokal dan Penguatan Pemasaran Digital

Abstract

Gesingan Hamlet, located in Pandesari Village, possesses significant potential in local commodity potential. However, its utilization remains suboptimal due to limited product innovation, low awareness of hygiene and sanitation, unbranded packaging, and conventional marketing methods. This community service program aims to enhance the economy and digital skills of residents of Gesingan Hamlet through an upstream-to-downstream approach. The methods employed include observation, socialization training, live demonstrations, and periodic mentoring. The results demonstrate an increase in community skills, as evidenced by the successful creation of innovative village flagship products, heightened awareness of household production hygiene and sanitation standards, the establishment of an appealing visual identify (branding) for the products, and the setup of an online store (e-commerce) to expand the digital market reach. In conclusion, the integration of these four program pillars successfully stimulated the creative economic independence of Gesingan Hamlet residents toward sustainable Micro, Small, and Medium Enterprise (MSME) digitalization.